An interdisciplinary approach to digital.
I work at the intersection of research, design and technology — three languages I've learned to speak fluently over the last decade.
As a UX & Marketing Manager, I design complex digital products end-to-end — from user research to delivery. I work in cross-disciplinary teams on innovation projects across AI, blockchain, VR/AR and IoT, and shape digital communication strategies for scale-ups and international research programs.
My strength is translating complexity into clarity — turning scattered requirements into digital experiences people actually use.
How I turn innovation into things that work.
Research the context
Interviews, usability testing, field observation and data analysis. Decisions come from evidence, not from opinions in a meeting room.
Design Thinking & Sprint
Workshops, customer journeys and value proposition design. Rapid prototyping to align cross-disciplinary teams around the right problem.
Build & measure
Interfaces, digital systems and front-end implementation. Analytics and continuous optimisation keep the experience honest after launch.
Where I help value grow.
UX Research
Deep experience in European and regional research programs, alongside projects for public bodies and private companies.
From users investigation and tech scouting to heuristic evaluations, customer journeys and usability tests — across emerging technologies like AI, VR/AR, blockchain and data visualization.
International research programs
Contextual research, co-design workshops and field studies on emerging technologies and always-on communication scenarios.
Local research initiatives
User-centred investigations on novel sensing, wearable and ambient interaction systems for public-interest applications.
Research for public bodies
Service design and heuristic evaluation for public-facing digital services and cultural / museum experiences.
Research for companies
Usability testing, journey mapping and value proposition design for consumer and B2B digital products.
Digital communication
I've designed and built dozens of websites and full digital communication systems — from corporate presence to content ecosystems and campaigns.
End-to-end ownership: brand-aligned UX, information architecture, front-end, analytics and continuous optimisation.
Communication systems
Digital identity, content architecture and editorial workflows aligned with brand and innovation narratives.
Websites & platforms
Responsive corporate sites and CMS-based platforms — from concept and UX to visual design and delivery.
Analytics & optimisation
GA4, Tag Manager, Hotjar, SEMrush. CRO, SEO/SEM and behavioural analysis as an ongoing practice, not a launch-day checklist.
Digital advertising
Google Ads and LinkedIn Ads aligned with editorial and content strategy; measurement from click to conversion.
IT Management
IT governance across research centres, SMEs and startups: technology choices, vendors, budgets, security and business continuity.
A pragmatic view on what to build, what to buy and what to automate — so the tech stack serves the organisation, not the other way around.
Infrastructure & cloud
Architecture, setup and evolution of digital infrastructure for small and mid-sized organisations.
Security & continuity
Access, backup and data-protection policies; baseline compliance aligned with day-to-day operations.
Vendor & budget
Selection, contracting and coordination of external suppliers; cost control and roadmap management.
No-code & automation
Airtable, Make and lightweight tooling to connect teams and processes without building everything from scratch.